A recent
report has praised the use of Twitter by major City Law Firm, Pinsent Mason –
Now it is fairly
obvious that anyone reading this has at least some knowledge of Social Media. But
which is the most popular and of the most use to lawyers?
I use the four most
obvious platforms although each seems to contribute something different.
Twitter is
what I have tended use the most for business and marketing. Its 140 character limit can be a
bit frustrating but it can also be a great discipline to say something
meaningful in just a few words – especially for lawyers! You only have to look
at the response to SeƱor Suarez’ latest dental adventures to see how quickly a
message can spread –
So if you
want to get something across briefly and quickly then it has to be Twitter. It
is certainly the most effective way of presenting and promoting blog posts!
Facebook,
on the other hand is more personal and homely. You tend to know who are interacting
with, at least in a social media sense. So I would expect more dialogue on Facebook;
more chat about culture and sport but less about business. So, I probably use
FB the least for business. By the way I bought a great fridge magnet in France
last week – ‘Facebook is like a fridge – you know there is nothing in there but
you still check it every 10 minutes’.
So what
about LinkedIn? I have been on there for about 3 years and I do like the way it
tells me that my connections potentially link me to 15,259,305 people which is approaching twice the
population of Austria!
I have found it very useful to join its interest groups and have probably made
more direct business contacts on here than anywhere else. But isn’t very ‘friendly’
to use. I find myself looking to see who might be on there but will then see if
they are on twitter or even email. And I do find it disconcerting to see that someone in the USA has endorsed me for Estate Management or Attorneys!
But the most interesting platform, at the moment, for me is Google+. To be
honest I am still getting my head around it. But I find it is user friendly, lively
and useful for both business and personal contacts. I am as comfortable posting
holiday photos to my circles as I am looking for business contacts or posting links
to this blog. This has definitely been helped by the UK Connect: Grow Your Own
Network started by Donna Beckett of @beckettandco . If you haven't yet signed up I would recommend you give it a go. The sheer scale of it is a bit overwhelming at first but you soon get used to it.
So I will still instinctively go to Twitter but G+ is
closing in.
I would be interested in hearing your views!



